India's PC market grew 15.8% to 3.1 million units in the third quarter: IDC

New Delhi, November 14 () The PC market in India grew 15.8 percent year-on-year with a shipment of 3.1 million units in the September quarter, the IDC research firm said Thursday.

The volume of shipments, which includes desktops, laptops and workstations, was 2.7 million units in the period from July to September 2018, IDC said.

This growth was mainly driven by the second phase of shipments to the Tamil Nadu Ltd Electronic Corporation (ELCOT) under its ongoing initiative of free distribution of laptops in the state. In addition, as Windows 7 is near its scheduled end in early 2020, corporate and business users accelerated their updates to Windows 10, he added.

Lenovo led the count with a 28.5 percent stake in the September quarter of 2019, followed by HP (26.4 percent), Dell Technologies (19.7 percent), Acer (11.9 percent) and Asus (5.3 percent).

The commercial segment witnessed 39% year-on-year growth, as suppliers sent a total of 1.7 million units in the quarter under review. Excluding the ELCOT agreement, the commercial segment grew 15.7 percent annually, driven by strong traction for both desktop and laptop computers.

However, the consumer segment decreased 4.2 percent over the same quarter of the previous year. It grew 49% sequentially driven by multiple mega online festivals and Diwali offers.

As we see that consumers transfer entertainment and content consumption to smartphones, PCs are becoming a conscious purchase in India. Consumers feel comfortable waiting for discounts and offers while looking to buy or upgrade their PCs, said Jaipal Singh, Associate Research Manager of IDC India.

As for the opportunities, branded PC games are an area of ​​growth in the coming quarters, he added.

Although the Indian gaming market is dominated by mobile phones, players have already begun to prefer PCs for a more immersive experience as their best alternative, Singh said.

The desktop category experienced 10.6 percent year-on-year growth in its shipments, mainly contributed by Windows 10 upgrade purchases from the banking sector. Laptops grew 18 percent annually thanks to education agreements, as well as growth in corporate and small and medium business segments, as these companies increased their purchases for Windows 10 migrations. SR SR BAL BAL