After a long festive slack, Dhollywood is preparing for an action-packed November

After a long festive dream at the box office, Dhollywood Everything is ready to have a month full of action ahead. With up to five releases scheduled to arrive at the theater in November, including the National Award-winning movie Hellaro , the Gujarati film industry seems to be heading to end the year with an explosion. With only two months before entering 2020, the Gujarati film industry seems to have reserved the best for last with films like Gujarat 11 , Say the wonder girl , G, Luv Ni Love Storys , Mr. Kalakar etc. lined up for launch. Festivals are a busy time for all of us. Between spending time with friends and family immersing themselves in the festivities, to draw plans for the holiday holidays, especially after Diwali, there is almost no time to go to the movies. This is the reason why most filmmakers feel that releasing a movie during festivals such as Navratri and Diwali means less footprint. “During Navratri, garba takes care of everything, and during Diwali, people travel or are busy celebrating the festival with their loved ones. Therefore, movies are not a priority, says filmmaker Suresh Bishnoy. With a possible decrease in the number of audience during the festivals, it makes sense to choose a date that will bring more numbers. Add Suresh, After the holiday season It's over, people usually try to get back to their normal routine and after such long celebrations, it's usually hard to do. So, people turn to the cinema as a mode of entertainment.

With Dhollywood springing back into action, there is clear enthusiasm in the industry that is now looking at ending the year on a high note.

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The filmmaker Abhishek Shah shares his enthusiasm. He says: Diwali made us work non-stop since our movie is scheduled to be released soon. But there is a lot of enthusiasm and enthusiasm in the team. After months of hard work, it is a crucial moment for us, we are eager for the theatrical premiere of our film.

WE MUST RESULT THE LAUNCH DATES CORRECTLY TO AVOID THE BOX OFFICE SHOPS With five films slated to release in the same month, a BO clash seems inevitable. While most filmmakers try to work out dates when their films are not clashing with other Gujarati films, limited availability of dates post the holiday season makes it difficult to find a Friday that will see a single release. “Ideally, the industry should work out release dates in such a way that there are no clashes, eating into each other’s revenue share is unwise, especially when you have two strong films releasing on the same day, but there’s no other option,” says filmmaker Mayur Kacchadiya adding, “ We try to avoid a clash with big Bollywood films because they take up most premium show timings, incase of two Gujarati films releasing on the same day, it is easy to sustain both films at the BO, though the business is impacted.” Some filmmakers believe that two films releasing on the same day shouldn’t cannibalise viewership of either provided their genres and budgets are different. Says filmmaker Jayant Gilator, “When two films of the same magnitude or genre release simultaneously, it’s a clash. Otherwise, two films releases on the same day happens all the time here. At the end of the day, if a film is good, it will do well at the BO. there’s no cause for concern.”

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