Tata Motors partners with what3words location technology provider for navigation services

NEW DELHI: Tata Motors on Tuesday he said he has related to the location technology provider what3words for navigation services in their cars. The association will allow drivers to enter a three-word address per voice or text input and then navigate to that address. The technology provider took the whole world, divided it into squares of 3mx3m and assigned to each square a unique identifier, consisting of three random words.

The what3words system is available in 36 languages, including Hindi, Bengali, Tamil, Telugu and Marathi.

Tata Motors is proud to be the first automaker in India to collaborate with what3words ... Our customers will now be able to navigate to accurate three-word addresses represented by what3words; offering a clear solution to a very visible problem related to the non -standard traditional address system, Tata Motors President - Passenger Vehicle Business Unit (PVBU) Mayank Pareek said in a statement.

The three-word addressing will not only provide a more seamless navigation experience, but will also increase efficiency with drivers not spending a lot of time locating their destinations and reaching the precise location (within 3 metres of space) with minimum hassle and effort, he added.

India has a rapidly growing economy, but like many other countries, it still suffers from the big three infrastructure challenges - the unbanked, the unconnected and the unaddressed, what3words CEO and Co-Founder Chris Sheldrick.

The company's partnership with Tata Motors will begin to change this, as together, the partners' impact will expand across humanitarian, travel, e-commerce, and of course automobile industries, I've added. MSS ANS ANS