Expect online sales of 3,000 crore during the holiday period: Samsung

NEW DELHI: The economy in general may be fighting a slowdown, but the leading phone manufacturer Samsung Keep trusting the holiday season. At the beginning of the holiday season, the Korean electronics giant said it expects a great boost to its online sales, where production is expected to double to almost 3 billion rupees compared to last season's sales.

Asim Warsi, senior VP (mobile business) at Samsung India, said that demand has been robust for mobile phones, and the online channel is witnessing healthy numbers.

“We expect the total volumes in this holiday season of online channels to be at least 2 million units. This is in line with the company's expectations, Warsi said as the company prepares to launch new devices in its M Series online range.

We have not witnessed any drop in the sale of mobile phones, and there has been a sharp increase in online space.

Samsung, that faces stiff competition from the Chinese brigade of Xiaomi, Vivo, Oppo and One Plus, has been strengthening its product line-up to match up to competition.

At the premium end of the market, the company recently launched the Note10 phone with an entry price of 69,999 rupees.

The company has said that revenue from smartphone sales in India will grow more than 10% this year, faster than the forecast for the industry in general, and the healthy demand for its premium devices such as Galaxy S and Note will provide a stimulus. important. Series.

In addition to the premium category, it has been strengthening its product offerings and launching new devices under the A, J and M-Series range.

The company's mobile phone business recorded an income of Rs 37,350 million rupees in fiscal year 2018 against Rs 27,164 million rupees in the previous year.