Asus aims for a 60% growth in India. PC biz in H2, bet on games, categories of thin and light laptops
New Delhi, September 4 () Leading Taiwanese technology expert Asus said Wednesday he expects to register a 60 percent growth in the consumer PC business in India during the second half of the year due to strong demand for his games and thin and light laptops.
The company, which competes with companies such as HP, Dell and Lenovo in the Indian market, said it registered a 32% growth in the first half of the year.
The consumer PC market decreased by approximately 19 percent (according to industry estimates), but we grew 32 percent in the first half. We are seeing strong growth in the games and thin categories, and we expect our growth in the second half will be 60 percent, said Arnold Su, Business Development Manager for Asus India (PC and games).
He added that in July-August alone, the company had seen 85 percent growth in business compared to the same period last year.
With the next holiday season, we trust a good performance. We are strengthening our product portfolio and our strong presence in online and offline channels will contribute to our performance, he said.
July-October accounts for approximately 45 percent of the company's sales in the country, he added.
The company introduced three new laptops on Wednesday under its VivoBook series, priced at Rs 30,990 and up.
Su cited the example of the category of games that has grown from approximately 40,000 units in 2016 to approximately 1.4 lakh units last year. This year, the category is expected to touch the shipment of 2-2.5 lakh units.
According to the IDC research firm, a total of 3.4 million PC units were sent in the quarter from April to June 2019. Of this, the commercial segment represented 2.43 million units and recorded a growth of 108 per percent in that quarter.
The consumer PC market, on the other hand, decreased 14 percent year-on-year in that quarter. Lenovo led the general market with a 46% stake, backed mainly by the sending of ELCOT (educational agreement) in the commercial segment. This was followed by HP (22 percent), Dell (14 percent), Acer (10 percent) and Asus (2 percent). SR SHW SHW