A fashion show to help Chendamangalam hand looms
When Onam is just around the corner, everyone is busy organizing celebrations and events to observe the festival. Interestingly, the members of the Cochin Yacht Club organized a fashion show as part of their Onam celebrations along with the fashion brand based in Kerala. Rouka by Sreejith Jeevan .
The members of the club aged between five and 50 mesmerised the crowd by walking down the ramp adorned in designer wears, customised for them by Sreejith using the Chendamangalam hand looms .
Last year was disastrous for the handloom industry in Chendamangalam due to the floods. Revival operations are going on to help the weavers of Chendamangalam through several movements and awareness programs. So, this show was a token of support from our side to them. This show is also aimed at providing awareness to the public to use the handloom and see how well the fabric can weave contemporary styles that women of today will love to wear, ”says Sreejith Jeevan.