Have social media accounts become digital wallets for these T'town celebrities?

Lights, camera, Instagram! Gone are those days when one looked sullenly at an almost empty timeline, wondering what to post. These days, one only has to throw a perfect ray, impeccable makeup, modern outfits and the resulting images can help anyone run for their money. Paid collaborations have taken over the usual selfies. With brands willing to spend thousands of dollars on promotions, our Tollywood celebrities leave no stone unturned to take advantage of the opportunities presented to them. We go deeper into the world of Instagram shoot ...


There is a whole team behind such sessions, says the actress. Parno Mittra . “Social networks are a great market. The actors must keep their profiles updated, as they help to obtain promotional tasks and interesting collaborations. I take those shots once every three months and save the photos for use for many months, he says, and adds: It also helps to create an actor's profile. The different looks give a hint to the directors to break the image of an actor. Monday, the actress Jaya Ahsan

posted a photo on a scooter. The look was unconventional, and many wonder if this image has circulated consciously to invite directors to break their image.

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Actress Ritabhari Chakraborty says the scenario has changed from times when social media profiles only had pictures lying in one’s phones or computer hard drives. “The ones that I post are almost always of paid collaborations,” she reveals. Ritabhari often teams up with brands that compensate her for the shoot. “I work with many national and international brands that are open to experimentation,” she adds. That’s why it is so common to see Ritabhari’s gorgeous photos even at international destinations. Actress Raima Sen says an in-depth homework is involved in the photoshoots. “One should constantly reinvent. I believe in working with different photographers, thinking of new, out-of-box concepts to bring out the best in me,” says Raima. 03092019_ct_mp_06_1_col_r3.qxd


Popular photographer Siladitya Dutta says the agreement is mutually beneficial. “In the case of a paid session, a particular brand approaches a celebrity. The compensation is decided and the celebrity hires the team. The image then reaches social networks and the brand is labeled, ”he shares. In cases of unpaid or credit-based photo sessions, celebrity managers approach photographers. “Usually, they are done to update your appearance books. Filming takes place after a team meeting, he adds. Siladitya receives between six and eight of those monthly allowances.

Photographer Somnath Roy does three or four monthly social media sessions. The charges, he says, depend on the type of shot and the amount of changes. “Such sessions occur when an actress has a day off. Some even take time to post their day's schedule, he says.


Some stylists admit that it is a marketing strategy. According to an industry source, “When it is not paid, we still have a good exposure because the subtitles bear our names. Being autonomous, this is a great platform for

us to get more work even outside the industry.

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For years, fashion designer and stylist Abhisek Roy has received between 10 and 12 monthly styling requests. If it's a collaboration, the clothes are delivered for rent in exchange for a credit, he says. Provisioning requests are accepted based on the number of followers. I would say that 100K followers immediately get a stylist or a designer on board. It is a simple barter. Sometimes, celebrities express their desire to buy a piece of clothing, but then say they will only give credit and keep it, ”he adds.


Siladitya, who makes seven of these monthly outbreaks, says the charges depend on the amount of looks. “The cost is` 10,000 for four looks in a basic session. A more detailed look is more expensive, ”he says. Ankita adds: “Makeup, photography and style can cost a celebrity up to Rs 50,000- Rs 60,000 per session. This will include four and five changes of costumes.

Some celebrities even win by flaunting brands. Ritabhari says that if a brand gives her clothes, the amount is `2.00,000-`3.00,000. Without a barter, the amount can be Rs 15,00,000, she says. 03092019_ct_mp_06_1_col_r3.qxd (3)


Not all celebrities have time to share photos with clickbait subtitles. Also, building an Insta profile is the job of a specialist. The frequency has to be maintained. Wanting followers at important festivals is a must. Ten movies Koushani Mukherjee Spend Rs 20,000- Rs25,000 per shot. “I do three monthly sessions to increase my visibility. At some point, I publish my photos. But I also have a manager. The charge is Rs 5,000- Rs 10,000 depending on the number of publications, ”says Koushani.

Celeb's manager, Shubho Ganguly, says sincere images and video content work well on social media. “We always have a team waiting to generate such content so that the personality of the celebrity appears. We make the package pocket-sized, ”he says.


However, not everyone is lucky in terms of receiving payments. If luck does not favor, the names of the designers disappear in the hashtags, says an industry source. In those unfortunate cases, a word is not said in public. “Nobody wants to incur the wrath of celebrities. It is a small industry and word spreads. We know of celebrities who did not return clothes for months. But nobody complains, ”adds the source.