Airtel consolidates home entertainment offers under Xstream
New Delhi, September 2 () Three days before the launch of the Reliance Jio broadband service, Bharti Airtel announced on Monday its Xstream platform comprising video streaming applications for the home entertainment segment.
The company also announced a set of streaming devices that includes a decoder to view content available in the Airtel Xstream application, formerly Airtel TV, on televisions and desktops.
Bharti Airtel expects the new platform to provide advances in the market when 5G services are implemented in the country.
5G will begin to take over broadband connections in many areas. As we enter the 5G era, all of these are IoT devices. Now they can connect to 5G networks and stream high-end content. Think of this as a preparation for the future, while it is a sensible option. decision for the current market, said Bharti Airtel product director Adarsh Nair, after launching the platform.
The Airtel Xstream application comes with entertainment streaming applications that include ZEE5, Hooq, Hoi Choi, Eros Now, HungamaPlay, ShemarooMe, Ultra and Curiosity Stream, as well as songs from the Wynk application.
The company also launched an Android-based Airtel Xstream Stick, similar to Google Chromecast and Amazon Fire TV stick, which will allow viewing content on televisions and personal computers.
Airtel Xstream Stick customers will get 30 days of Xstream application content for free and thereafter, they will have to pay Rs 999 for the annual subscription.
There are 18 million broadband homes. This number increases every day. There is an opportunity to place these devices in 18 million homes. Most of the OTT (over-the-top) content providers have optimized their services, which means they don't need very high data rates. Today, if you have 8-10 mbps, you can stream the content, said Airtel's Wynk CEO Sameer Batra.
The company also presented an Android-based decoder with Wi-Fi and bluetooth connectivity that will allow the transmission of videos from mobile phones to television. You can also connect to Airtel's direct home service to watch live TV.
Customers can stream videos of any application through Xstream stick and Xstream box on their TV, Batra said.
Billionaire Mukesh Ambani announced on August 13 the launch of 'Jio Fiber' from September 5, promising free voice calls for life from landlines, a minimum broadband speed of 100 mbps with subscription starting at Rs 700 per month and a free HDTV in commitment to an annual plan.
In declaring that the plans will reach less than one tenth of world rates, Ambani said that Jio Fiber's plans will be priced between Rs 700 and Rs 10,000 per month to fit each budget. The plans will also include subscriptions to most of the leading premium OTT applications. PRS ABM ABM