Vernacular gaming platform Bakbuck raises funds from Nazara

CHENNAI: Mumbai-based Gaming Technology Company Nazara Technologies Has Invested An Unknown Amount In Bakbuck , A Local Social Platform For Contests, Managed By Khichadi Technologies .

Bakbuck's Tech Platform Helps Transform Popular Traditional Games Like Antakshari And Others Into Online Contests That Users Can Play Anytime With Anyone. Currently Available In Hindi , Bakbuck Has Plans To Expand To 10 More Indian Languages ​​soon.

The Startup Plans To Use The Funds To Enhance Product Development, Acquire New Users And Build A Strong Community Of Women While Delivering Unique Gaming And Social Contesting Experiences.

Launched In August 2018, The Company Aims At Offering A Safe And Social Platform To Compete And Participate In Knowledge/skill-based Social Contests And Casual Indian Games.

Bakbuck Claims To Have Registered A" 5x User-base Growth" In Past Few Months With High User Stickiness On The Platform.

Bakbuck Differentiates Itself From Other Content Platforms With Its Focused Social Contesting Offering And Various User Base Consisting Of More Than 70% Females From Non-metros.

“Nazara Has Successfully Built A Very Strong Network Of Younger Audience Through Its Investments And Offerings In Sports-based Mobile Games And Is Now Looking At The Largest And Most Secure Platform For Virtual Kitty Parties Where Housewives Can Interact With Each Other Freely And Securely Enjoy A Multitude Of Entertainment Options. Bakbuck Will Help Aggregate Millions Of Indian Women On A Common Platform. ”Manish Agarwal, CEO Of Nazara Technologies Pvt Ltd Said.

Bakbuck CEO Abhinay Jain Said, “Coming From A Small Town. Users Are Now Looking For More Interactive, Social And Instant Form Or Engagement On Their Mobile Phones."