Apple analyzes 2-3 physicists, an online retail store in India

New Delhi, September 1 () Apple plans to establish up to three physical stores in India in addition to an online store, as the iPhone manufacturer seeks to further consolidate its position in one of the world's largest smartphone markets.

According to development sources, Apple has transmitted to the government its plans to establish a physical and online store, in line with its 'global experience' centers for Apple-branded products.

The measure comes at a time when global smartphone manufacturers have reiterated their commitment to the Indian market and are looking to significantly increase their manufacturing capabilities in the country.

Apple, which works with Taiwanese contract maker Wistron in India, currently manufactures iPhone 6S and 7 here. One of the sources said that Apple is looking to assemble more models in the country. Apple did not respond to a question on this subject.

In a major boost to single-brand retail, the government last week relaxed FDI rules, offering players more flexibility in local sourcing standards. It also eliminated a provision that required companies to establish a physical store before entering online retail.

Following the announcement, Apple said it is interested in offering online and in-store experiences to Indian users that are at par with its global standards and aims to open its first retail store in India.

While the company has remained silent in its store locations, reports suggest that Mumbai could become the home of India's first Apple retail store.

India seeks to boost the manufacture of smartphones and position itself as a global center, distributing incentives to sweeten the agreement for international brands.

Amid growing concerns about the US-China trade war, India now has the opportunity to attract companies that had so far concentrated its manufacturing operations in China.

The government has entered into a dialogue with key actors to understand their concerns and requirements.

A recent report by the IAMAI industrial body had pointed out that the manufacture of mobile devices in India lacks scale and depth despite its ambition to become a global production center, and the country needs to think big manufacturing on a scale, producing mobile phones. high range and encouraging exports. .

The report of the Internet and Mobile Association of India (IAMAI) also noted that the global mobile phone market has an approximate value of USD 467 billion (around Rs 32 lakh crore), and China, Vietnam, South Korea and Taiwan meet this demand. .

The same report indicated that in 2018-19, India exported mobile phones worth USD 1.4 billion compared to USD 2.7 billion in 2012-13. Mobile phone production had reached 225 million units in 2017-18 and India has the potential to manufacture one billion phones a year, he said. SR MBI MKJ

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