Steelbird helmets registered an 80% growth.
CHENNAI: With the recent notifications from the government to improve safety measures on the road, the brand market ISI The helmets are maturing. This has led to an increase in the sales figure of the largest helmet manufacturer in Asia, Steelbird Helmets . It has registered an 80% growth in the helmets category. Last year the sales figure were over five lakh helmets & this year the first quarter figures have shot up to 9 lakh helmets .
“The estimated demand for helmets is around 100 million pieces per annum & the good news is that the gap is being filled by those players who are conforming to the BIS norms, since after the enforcement of compulsory certification, manufacturing of any kind of two-wheeler helmet not conforming to IS 4151:2015 will be an offence,'' said Rajeev Kapur, MD, Steelbird Helmets .
'' Also, recently, the transport commissioners of Tamil nadu & Madhya Pradesh had instructed the two-wheeler manufacturers & dealerships to make helmets mandatory on the purchase of new two-wheelers for the rider as well as the pillion. While our sales are soaring up, we are investing a lot on R&D to develop new products to meet the BIS norms & customer requirements covering the entire spectrum,” he added.
Being the brand leader of the helmet industry, Steelbird is currently enjoying approximately 38 % market share in helmet industry with three plants & a manufacturing capacity of 22,000 helmets a day as of now.
Moreover, the production capacity is now being increased & will be able to manufacture 44,500 helmets per day. Looking at the growing demand, Steelbird plans to come up with the biggest helmet plant in the world.
“We will add a whole new model range & add variants to existing series therefore expanding the option horizon for the riders. Our motive is to cover complete business pyramid which means mass customer to premium customer & the pricing will vary from from Rs 899 to Rs 12,999,'' added Kapur.
At present Steelbird is associated with more than 2000 dealers & distributors pan India & more than 10,000 retailers indirectly. Tier 2 & tier 3 cities are the focus areas for complete coverage & growth in India. Globally, it plans to increase presence in South Asian countries, Gulf & Africa as these are emerging markets with lot of potential for helmets with reference to helmet standard.