Start orders for Ather 450 EV scooter in Chennai

CHENNAI: Ather Energy, a manufacturer of two-wheelers based in Bengaluru, is accepting pre-orders of consumers in Chennai for its flagship Ather 450 scooter .

Ather, which was first launched in Chennai in 2013, had its commercial launch in June 2018 in Bengaluru, and Chennai is its second market.

Ather currently has its battery and vehicle manufacturing plant in Bengaluru and sells vehicles only through its own experience centers, without using the dealer network.

Ather offered early access test trips to an electric vehicle ( EV ) enthusiasts in Chennai over the weekend and exhibited Ather 450 Before its official launch.

Ather said the vehicle was already sold out till November in Chennai having opened to pre-orders . The company is now opening pre-orders for its second limited batch of deliveries.

In a sign of endorsement by its user community, 50 owners of the scooter from Bengaluru also traveled to Chennai to share their ownership journey.

The company will be open its experience, Ather Space at Wallace Garden in Nungambakkam on July 24, and consumers can test ride vehicles and get a perspective on EV usage.

After the successful launch in Bengaluru, we are excited to enter Chennai, where Ather was born. We now believe that Chennai will be a bigger market than Bengaluru for us, said Tarun Mehta, co-founder and CEO of Ather Energy.

Mehta added that, for the first time in the two-wheeler industry, Ather is also experimenting with new forms of property such as leasing and is launching the purchase mode in Chennai.

Ather also started installing its Ather Grid charging points in Chennai since May and installed ten fast charging points since then. Forum Vijaya Mall, offices like AtWorks, and other cafes, restaurants and grocery stores are some of these places with loading facilities.

The company has also announced the free subscription of Ather One for deliveries in 2019. The Ather One plan offers customers free access to public and domestic cargo; regular maintenance, assistance in breakdowns and other services in Rs. 700 + monthly GST.

The Ather 450 claims to top speed of 80 km/hour, a range of 75 km, and an acceleration of 0-40 km/hr in the scooter category of 3.9 seconds.

The on-road price of the Ather 450 is Rs 131,683 in Chennai. The price includes two helmets, along with the FAME 2 subsidy, and other basic costs like insurance, road tax, GST, and other fees.

This price is expected to go down once the budget proposal of reduction in GST from 12% to 5% for EV s kicks in.