BJP adds social commitment to its new membership campaign

(This story originally appeared in on July 8, 2019) NEW DELHI: BJP He has not limited his ambitious membership drive to just getting more holders of party cards alone. He combined this exercise with social responsibility by encouraging the planting of trees, Swachh Bharat and water conservation in towns and cities across the country.

The 'Sangathan Parv' or membership drive was launched on July 6 by BJP leaders across the country. The leaders also planted saplings before asking people to join the saffron party. A dedicated mobile number has been made public for people to give a missed call to express their desire to join the party.

However, unlike in 2014 when the aim was to get as many calls as possible, this time the BJP is going in a more systematic manner. BJP Working President JP Nadda held a meeting of party Morcha (Front) heads and members on Sunday at the party headquarters to brief them on the exercise.

The membership campaign must also have an aspect of social responsibility. It should include a Swachhta Abhiyan in each booth and also a planting campaign. Each couple must plant one tree for every five members of their family, Nadda said.

Prime Minister Narendra Modi led by example by participating in the membership drive in his constituency Varanasi on Saturday. Reiterating this view, BJP chief Amit Shah dijo que el Prime Minister ha confiado las tres responsabilidades: Swachh Bharat, plantar árboles y emprender algún programa para garantizar la conservación del agua en cada aldea.

“The Prime Minister has given three responsibilities to those going for a membership drive. The BJP worker will spread awareness about Swachta without fail in every village. They have to plant five saplings each and also undertake some initiative for water conservation,” Shah said.

BJP has set a target of getting 100 million new members and Nadda maintained that the party will exceed this target.

A special focus of the impulse is to reach the weakest sectors of society and associate them with the party and its programs.