India is the second largest pay television market after China

NEW DELHI: The media and entertainment industry grew 82.4% in the last five years, and the industry was worth Rs 1.67 lakh crore in 2018. India has become the second largest pay television market after China , with TV penetration reaching 66% of the 29.8 crore TV households in 2018 — a 7.7% increase over the previous Issue Survey of India in 2016.

The growth drivers for TV include digitalisation of cable services, higher uptake of HD channels, growth of OTT platforms aided by the rising smartphone penetration & high-speed data adoption. Print media industry accounted for the second largest share, with a revenue of Rs 30,550 crore in 2018 — registering a growth of 0.7% — according to the FICCI & EY Report 2019.

The penetration of social networks in India has also grown by leaps and bounds, with a reach that extends to 17% of the population in 2018, compared to 11% in 2015, with Youtube , Facebook, Whatsapp & Instagram Emerging as the most popular platforms.