Sky Germany attracts record audience to restart Bundesliga
BERLIN: the restart of the Bundesliga Behind closed doors on Saturday, it drew more than six million viewers watching in Germany, a new record for Sky broadcasters, according to the specialized website DWDL.de.
When the German league resumed on Saturday afternoon after a two-month break from the coronavirus, Sky had 3.68 million viewers watching the games on its subscription television channels in Germany.
The national figure is more than double the usual audience for a typical round of Saturday games.
In addition, 2.45 million viewers watched the 'Konferenz', a simultaneous live broadcast of the five games in the afternoon, where coverage shifted from stadium to stadium.
In the main game of the day, Erling Braut Haaland scored the first goal for the German league since mid-March to help Borussia Dortmund defeat Schalke 4-0 and stay in the title race with Bayern Munich , who play outside the Berlin Union on Sunday.
A spokesperson for the German soccer league (DFL) told AFP that the matches were televised by more than 70 broadcasters around the world, all in previously agreed-upon agreements.
With Bundesliga matches played behind locked doors in near-empty stadiums, Sky germany broadcast the 'Konferenz' on their free sports news channel.
The idea was to dissuade fans in Germany from getting together to watch matches at venues with a Sky subscription.
When Saturday afternoon's games kicked-off, Sky germany had a market share of 27.4 percent on their pay-to-view channels and 18.2 percent on their free channel.
In the target group of 14-49 year olds, the total market share was "over 60 percent", according to DWDL.de on Sunday, a record for Sky germany .
Having been granted permission to restart after the German government approved the league's strict hygiene guidelines, the Bundesliga is the first top European league to resume.
There are hopes that the leagues in Italy, Spain and England can be restarted next month, while the French league season has already been eliminated.