FIBA launches digital campaign to unite the basketball community

NAGPUR: the global governing body for basketball ( FIBA ) has announced the launch of a digital campaign designed to convey a positive message of hope in the midst of difficult times.

With a shutdown for sports across the world since mid-March, the global basketball community too has been missing live sports action due to the COVID-19 pandemic.

In preparation for the return of basketball , FIBA is launching #FIrstBAsket, a digital campaign, with the aim of uniting the global basketball community and providing a positive message for the day basketball returns to action.

The digital campaign will consist of a series of videos, photos and mini-interviews with basketball and 3x3 hoopsters , coaches, fans, officials and other players in the game, which will generate excitement for the return to action and raise the question: what will be your #FIrstBAsket?

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FIBA Secretary General Andreas Zagklis said, "Over the past months the COVID-19 pandemic has changed our daily lives and has caused major disruptions in international sport, including basketball . As the world slowly starts taking steps in restoring various activities, the basketball family is eagerly awaiting the return of our game. In these challenging times, the #FIrstBAsket digital campaign promotes our passion and love of the game, inviting everyone to share their perfect #FIrstBAsket upon return to action."

The #FIrstBAsket campaign will be shared across all FIBA 's social media channels. The world body also encouraged the whole basketball community - national federations, leagues, clubs, players, officials, fans - to contribute to this movement and this message of hope by posting and sharing their #FIrstBAsket moments.