You want to raise awareness of mental conditioning through MFORE: Badrinath

CHENNAI: Former player from India S Badrinath is preparing for a new entry. Badri, along with entrepreneur S Saravana Kumar , launched MFORE --- a nonprofit initiative --- that offers mental conditioning programs to achieve maximum performance in sports . The entity serves as a platform to offer mental toughness and mental skills training for players, coaches, parents and the extensive sports ecosystem in all sports disciplines. Badri cited his own example to show the importance of training the mind.

2014 was a bad year for me in my Cricket career and I wanted to leave. Cricket . But I did a one year mental conditioning program with a mind coach, and that helped me to play three more years of Cricket . I can vouch for the fact that mental conditioning brings a positive difference to a player’s performance," Badri told TOI on Thursday.

Badri felt that the main objective of MFORE is to eliminate interference caused by the mind and allow a athlete to perform at his true potential. "We have been working on this project for about 8-10 months. What we have is a group of 20-25 mind coaches and sports psychologists from across the world. Our idea is to get the athlete to interact with them. We can subsequently come up with specific programs. We basically create a platform which will enable the athlete to do his mind-based training on a regular basis," he said. However, Badri concedes that athlete s aren’t open to speaking on issues pertaining to their mind. "You don’t often see a player coming out and saying that he feels nervous facing the first 10 balls or is uncomfortable facing a particular bowler. We want to create awareness wherein athlete s speak about their mental issues and not see it as a sign of weakness," pointed out Badri.

Top Cricket ers such as Ms dhoni and many others have supported Badri's initiative. In a session with coaches from all sports disciplines before the national close, Dhoni emphasized the importance of having a mental conditioning coach. The mental conditioning coach should not be the only one who comes (alone) for 15 days, because when you come for 15 days you are just sharing the experience. If the mental conditioning coach is constantly with the player, he can understand the areas that are affecting his sport, Dhoni said.

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In a bid to create more awareness, Badri is tying up with Star Sports Tamil to launch a series called ‘Mind Masters by MFORE’ which will feature top sports personalities interacting with Badri on the importance of mind training and mental toughness in sports .