For the first time, India has more rural than urban net users
BENGALURU: For the first time, India has more internet users in rural areas than in urban cities. The latest report from the Indian Mobile and Internet Association (IAMAI) showed that there were 227 million active Internet users, 10% more than the approximately 205 million in urban India, as of November 2019.
The numbers were driven by the cheapest internet connections in the world.
In addition, there are about 71 million children, ages 5 to 11, who connect online using family devices. With this, India surpassed another milestone by having 504 million active Internet users who are 5 years old or older, 53 million more than 451 million in March 2019. Active Internet users are defined as those who use the Internet at least once a month.
At 40%, India lags behind the US. USA, China in
With 504 million active Internet users age 5 and older, India has become the second largest Internet user market behind China, which has around 850 million users. The United States has around 280-300 million users.
India lags behind both countries in terms of internet penetration, which stands at 40% compared to over 88% for the United States and 61% for China.
The report from the Internet&Mobile Association of India and Nielsen also added that the increase in internet users was much higher, at 21% compared to 9% for men during the period from March to November. He said that 26 million new users connected during this period.
According to the report, the potential to add new users indoors remains immense for years to come. The top eight meters had Internet penetration of 65% as of November 2019, compared to 63% as of March 2019.
These changes can be seen on women-centric platforms like POPxo, which has seen an increase in users from small cities and in local languages. Founded in 2014, the platform attempted an experiment with local languages, starting with Hindi four years ago, but closed it because it was not attracting enough users. Hindi started again last year, attracting as many page views as English now. Most of the 13 million of the 22 million average monthly visits are in local languages (Hindi, Marathi and Bengali) and the rest in English.