Covid-19: apps put on masks to promote healthy practices

NEW DELHI: Internet companies like Urban Company, MakeMyTrip, Dunzo, HealthifyMe and Zomato are changing their social media handles and app icons to promote the use of the face as a hygiene practice in the midst of the COVID-19 pandemic.

Apna Mask, an effort by StartUpVsCOVID (a startup community with more than 1,000 members), is promoting homemade masks and aims to drive behavior change to ensure that people wear masks and stay protected when they leave their homes.

The #ApnaDeshApnaMask was launched by strong industry leaders such as Rajan Anandan from Sequoia India, Vijay Shekhar Sharma from Paytm, Alok Mittal (Indifi), Vishal Gondal (GoQii) and others. They were later joined by celebrities such as Vidya Balan, Dia Mirza, Juhi Chawla, Divya Khosla Kumar, Juhi Parmar, Deepshika Deshmukh, Sonu Sood, Shama Sikander, Preetika Rao and others.

In a span of two weeks, the initiative has garnered 100 million reach through digital platforms, including WhatsApp, Twitter, Facebook and Instagram.

The team working on the campaign also reached out to various organizations for the initiative, especially as parts of the country prepare to break out of the blockade that lasted until May 17.

Urban Company, MakemyTrip, Dunzo, HealthifyMe, Zomato, Redbus, Ixigo, MoneyTap, MyUpchaar, Bounce, RazorPay, Medanta, WittyFeed ,, Porter, Meesho, Daily Hunt, 1mg, Paytm Games have changed their social media while some are changing icons of the app as well, a statement said.

These brands are also inviting more companies to join the initiative.

Given the immense response we've received, we'll get more brands to join #ApnaMask on this critical initiative. We believe some of these steps will be helpful in developing behavior that changes habits toward wearing home masks, said Poonam Kaul, co-founder of ApnaMask. , said.

In a separate statement, Crowdera, an online fundraising platform, said it is offering its premium syndicated fundraising technology solutions free of charge to companies and NGOs working to help individuals, families and workers in the health affected by COVID-19.

Crowdera will extend its support by offering its products and services worth almost USD 150,000 (Rs 1 crore) free of charge to organizations that help those affected ... The solution will help corporations and NGOs to organize quickly with its own employees, influencers and other foundations, or charity partners to raise funds 10 times more than through a regular crowdfunding campaign, he said.

Under this commitment, Crowdera has already extended its support to companies such as Rapido, Repos, BYJU'S, SirfTaxi and Tartl to involve their employees and partners in fundraising for the COVID-affected workforce.