Swiggy begins grocery delivery in 125 cities

Bangalore: Online food delivery platform Swiggy said it has launched grocery services in 125 cities, with more than 2,000 outlets, which are on the rise. Swiggy has already partnered with various national brands and retailers such as HUL, P&g,godrej,dabur,marico,vishalmegamart,adaniwilmersandcipla.

swiggyisintalkswithmorekiranas,retailchains,andbrandstoestablishtiestoexpandoperations.theserviceisavailableunderthegrocerytabintheswiggyapp,andhasalsochangedthenameoftheconciergeservicetoswiggygenie.toihadreportedinitsmarch27issuethatswiggyplanstobegingrocerydeliveryinupto150cities.

“whiletheonboardingprocessisgenerallyphysical,thistimewehadtodoitremotelyforkiranasandexplaintodeliverypartnershowtheseordersshouldbetreateddifferentlythanfood.therewasgreatinterestfromtheauthoritiestolaunchtheservice,”saidswiggy'schiefoperatingofficer,viveksunder.

swiggyiscurrentlydeliveringfoodinjust200citiesvs.500citiesbeforeclosing.whilecurrentheadlinevolumesareapaleshadowofthebusinessswiggywasdoinginfebruary,theyhaveimproved50-70%comparedtothefirstweekofclosing,sundersaid.

groceryservicesarelikelytoincreaseutilizationofswiggy's2.5-lakhstafffleetasdemandforhomedeliveryitemsacrossthecountryhasskyrocketed.instateslikeuttarpradeshandpunjab,swiggylaunchedgrocerydeliveryinmorecitiescomparedtofooddeliverythatlocalauthoritiesstoppedduringtheshutdown.

swiggy'sexpansioncomesasrivalzomatoalsoexpandedtogrocerydeliveryinmorethan80citieslastweek.morethanadozenotherconsumer-orientedstartupshavealsoenteredthesupplyofessentials,includingmeesho,box8,bharatpe,nobroker,netmeds,andcurefit.

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