Swiggy opens grocery delivery in 125 cities

BENGALURU: The online food company said it has launched grocery services in around 125 cities with more than 2,000 points of sale, which said the company is on the rise. Swiggy has already partnered with various national brands and retailers such as HUL, P&g,godrej,dabur,marico,vishalmegamart,adaniwilmersand.

swiggyisintalkswithmorekiranas,retailchains,andbrandstoestablishtiestoexpandoperations.theserviceisavailableunderthegrocerytabintheswiggymobileapp,andithasalsorenameditsconciergeservicetoswiggygenie.toihadreportedinitsmarch27issuethatswiggyplanstobegingrocerydeliveryinupto150citiesinindia.

“whiletheonboardingprocessisoftenphysicalforus,thistimewehadtodoitremotelyforboththekiranasandtoexplaintodeliverypartnershowtheseordersshouldbetreateddifferentlythanfood.therewasagreatdealofincominginterestfromtheauthoritiestolaunchtheserviceaswell,”saidcooviveksunder.

rightnow,swiggyisopeninjust200citiesforfooddeliverycomparedto500citiesbeforeclosing.whilecurrentoverallvolumesareapaleshadowofthebusinessswiggywasdoinginfebruary,theyhaveimproved50-70%comparedtothefirstweekofclosure,accordingtosunder.

groceryservicesarelikelytoincreaseutilizationofswiggy's2.5-lakhstafffleetasdemandforhomedeliveryitemsincreasesacrossthecountry.insomestateslikeuttarpradeshandpunjab,swiggycurrentlyhasgrocerydeliveryopeninmorecitiescomparedtofooddeliverythathasbeenstoppedbylocalauthoritiesduringtheshutdownperiod.

swiggy'sexpansioncomesastherivalalsoexpandedtogrocerydeliveryinmorethan80citieslastweek.morethanadozenotherconsumer-orientedstartupshavealsoenteredthesupplyofessentials,includingmeesho,box8,bharatpe,nobroker,netmeds,andcurefit.

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