Liquor agencies for the government: States should allow home delivery

Bangalore: States should allow home delivery of alcohol at a time when liquor stores and production facilities are closed, causing a large loss of excise revenue, said the Confederation of Alcoholic Beverage Companies of India (CIABC) in a letter to Minister of Commerce Piyush Goyal, Health Minister Harsh Vardhan and Chief Ministers of all states.

CIABC and ISWAI (International Association of Spirits and Wines of India) have also called on the government to allow the opening of retail stores outside of identified Covid-19 access points over a longer period of time to help distribute the customer rush. The CIABC is the main body of the Indian alcobev makers and the ISWAI is made up of foreign players like Diageo, Pernod Ricard and Beam Suntory.

The CIABC suggested that stores should be asked to sign up for home delivery through online applications and the government may charge a fee in addition to the license.

Assuming that social distancing will be normal in the future, the government may consider institutionalizing home delivery as a separate online managed channel. It is our opinion that the government may consider establishing its own portal to facilitate home deliveries and/or allow food delivery aggregators to do so, Vinod Giri, CEO of CIABC, wrote in the letter.

In addition to this, the liquor corps also suggests that 3-4 passes should be given to each store for home delivery personnel and the government may limit the quantity delivered or the frequency. Customers can place an order online or by phone along with proof of identity to verify age.

Employment has to return at a certain stage as people's livelihood is at stake, Shobhan Roy, CEO of the All India Brewers Association (AIBA) told TOI. He added that the industry contributes about $ 20 billion in consumer income and has about one million workers.

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