Tesla Values Longest Reach Model 3 To Attract More Buyers From China
BEIJING: Tesla Inc. established a longer-range variant of its locally manufactured sedans in China, just 13% more than its entry-level model, a sign that it is setting competitive prices to attract even more consumers in the world's largest electric vehicle . market.
The four-door vehicle sells for 366,550 yuan ($ 52,000) before rebates, according to Tesla’s website, and is designed to have a range of about 668 kilometers (415 miles) on one charge. That compares with about 450 kilometers for the current basic version that starts at 323,800 yuan.
After Chinese government subsidies and qualifying for the exemption, the price for the improved Model 3 variant starts at 339,050 yuan. In comparison, the imported equivalent was priced at 439,900 yuan. The 3 models with the longest reach will be delivered from June.
The longer-range electric model could help Tesla fend off competition from other global automakers, including Volkswagen AG and BMW AG and local rivals struggling to sell cars during the pandemic. Registrations of Tesla vehicles have declined for two consecutive months in China, showing the U.S. carmaker isn’t immune to the broader auto-industry slump.
Tesla also plans to start delivering another variant, a locally-built performance Model 3, in the first quarter of 2021. That will be more expensive, starting with a pre-subsidy price of 419,800 yuan. Final prices will be decided in accordance with state policy upon its official launch, and the product is awaiting state approvals.
Thanks to aid from local authorities, Tesla’s factory in China has recovered from a virus-related shutdown faster than many industry rivals. The California-based company’s shipments in China jumped last month to 10,160 units, according to the, though it’s unclear how many of those vehicles were sold to customers as the figure broadly reflects the number of cars leaving the factory.
“With the local production of longer-range and performance versions, Tesla has completed local production of all its variants of Model 3 in China,” the company said in a statement, “Tesla is going to push deeper into the Chinese market with a greater variety of products and services. ”