Ramayan accumulates 170 million viewers in 4 shows since its broadcast on Saturday
Ramayan, the more than three-decade-long television series based on Hindu mythology, drew 170 million viewers at four shows over the past weekend in its new avatar, the BARC said Thursday.
This catapulted the Ramanand Sagar production as the most viewed series in the general hindi entertainment space, the Broadcasting Public Research Council said.
Prasar Bharati CEO Shashi Shekhar announced in a tweet, Delighted to share that the rebroadcast of RAMAYAN @ddnational has earned the highest rating in the history of a Hindi GEC program since 2015 (source: @BARCIndia)
Thrilled to share that the re-telecast of RAMAYAN on @ddnational has garnered the highest ever rating for a Hindi G… https://t.co/EnDeOJwOv1 - Shashi Shekhar (@shashidigital) 1585825496000
The show was relaunched last Saturday amid gloomy lockdown times due to the COVID-19 pandemic, and the government machinery put a lot of pressure to popularize the series.
BARC Executive Director Sunil Lulla said the numbers scored by the series were somewhat surprising and called the move brilliant by Prasar Bharti .
He said that over time, we will also see advertisers flocking to the series that will run for a few more days.
The series' inaugural show on Saturday morning had 34 million viewers glued to their televisions and enjoyed a 3.4 percent rating, while a television broadcast that same night had 45 million viewers and a 5.2 percent rating. hundred.
The show enhanced its performance on Sunday, with 40 million and 51 million people watching it on the morning and afternoon broadcasts, respectively.