HipBar offers digital help to overcome withdrawal symptoms and blue depression

Chennai: Diageo HipBar-backed liquor technology startup has offered its branch of technology services to the Tamil Nadu and Kerala state governments, which will ensure the safe delivery of alcohol to consumers in good faith, fulfilling the primary objective of social distancing.

The platform to be delivered with the proper checks, including age verification, might well turn out to be perfect through the media. With liquor supplies closing in all states, recall-related problems are rampant across the country. States like Kerala have seen seven suicides as dumpsters were denied their share of alcoholic beverages, cases of spurious liquor and homebrewing are emerging, opening up a whole new set of problems for an already stretched government machine.

The Kerala government had announced prescriptions for government doctors to dispense liquor to dependents, and this was rejected by the IMA.

HipBar, whose payment solutions are currently used by TASMAC, ran the first alcohol-based home delivery service in India in Bangalore from August 2017 to November 2018 before facing legal headwinds. Drawing on his field experience, he developed an e-government technology platform to help governments organize and manage the delivery of alcoholic beverages in the last mile in two working models, the hyperlocal model (Swiggy/Zomato) and the next day delivery model (BigBasket/Grofers) State excise departments control the supply chain using various archaic methods, such as licenses and passes for the movement of alcoholic beverages. HipBar said that when its technology is used, it can effectively regulate last-mile deliveries from a single dash. HipBar says that if governments want to serve private alcohol in a confined state, home delivery can be operationalized almost immediately. “We are ready and waiting on the phones. States will realize that the technology of alcoholic beverages at home is better than the status quo on all fronts. Tech-assisted home delivery of alcohol is not a poor alternative. It is the best way to regulate consumption at the micro level and implement the moderation agenda at scale, ”said Prasanna Natarajan, CEO of HipBar.

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