Buyers to obtain uniform product data

NEW DELHI: The Major Retail And Electronic Vendors In India, Including Amazon Flipkart , Dependence Retail, Big Basket And The Future Group They Have Joined Forces To Work On The Standardization Of The Representation Of Product Data In Several Online And Offline Retail Platforms To Achieve Consistency And Uniformity.

The Move Would Enable Seamless Sharing Of Product Data Between Manufacturers And These Companies, Resulting In Substantial Lowering Of The Costs Incurred In Data Exchange With Each Retailer Or Etailer. This Includes Formats Of That Need To Be Uploaded On E-commerce Portals And Product Data That Needs To Be Shared, Such As, Net Weight, Dimensions, Product Classification, Maximum Sale Price And Description. The Group Has Been Formed Under The Aegis Of GS1 India, A Standards Organization Set Up In The Country By The Ministry Of Commerce & Industry And Other Apex Trade Bodies.

An Amazon India Spokesperson Confirmed The Development." We Always Continue To Explore New Ways To Enhance The Customer And Seller Experience On Our Marketplace. We Are Evaluating The Possibilities Of Working With GS1 And Will Share More Details When We Are Ready," The Spokesperson Told TOI.

Under Current Circumstances, A Consumer Would See Diverse Images And Descriptions Of The Same Product, For Example, A Branded Pair Of Sunglasses, Across Different Retail Platforms." This Is Because The Product Data Is Picked Up By The E-tailers From Different Sellers Or Sources. Every E-tailer Employs A Large Group Of People Who Collect, Clean And Feed This Data To The System," Said A Senior Executive Working At Large Online Retail Company.

Standardization, Which Would Mean, Sourcing Data From A Single Database, Would Enable Access To Product Information Across Channels Seamlessly By Both Brick & Mortar Stores And Online Shopping Portals, Said Ravi Mathur, CEO Of GS1." For Consumers, This Also Helps In Providing A Consistent Shopping Experience And Product Comparison Across Search Engines," He Added.

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