The 17th edition of Asian Paints ColorNext presents Color Trends for 2020, Color of the Year 'Curiosity' and Wallpaper of the Year 'Silver Night'



National, February 2020: Bringing together the best of design and research principles, Asian Paints ColorNext is the most decisive color voice in India. Asian Paints has been studying color and its innumerable lifestyle influences in India since 2003. Collaborating with the best experts from a wide range of disciplines: architecture, interiors, fashion, sociology, advertising, F&bandmedia-asianpaintscolournextbringstogetheracompleteforecastofcolors,materials,texturesandfinishesforthosewhodesignforindia.

speakingatcolournext,mr.amitsyngle,chiefoperatingofficerofasianpaintslimitedsaid:anuninterpretedtrendremainsjustthat:anunexploredpossibility,anideaaheadofitstime,apathlesstaken.butwhenenthusiasticmindsimagine,decodeandinterprettrends,theybecomebeautifulconcepts,products,evenobjectsofart!asianpaintscolornexthasinspiredmindswiththeonlyforecastofspecificcolortrendsinindiasince2003.

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eachyear,colournextidentifiesacolorthatcapturestheessenceofthetimeascoloroftheyear.thisyears'coloroftheyear'itiscuriosity”-amodern,clearshadeofbluebrimmingwithenergyandinspiredbyazuritethecoppermineralore.itenergizesuswithanoptimismtopersistwithourfocussedpursuits,andbethebestversionofourselves.curiosityletsusexperiment,beundeterredbyfailure,andbringsusclosertotheanswersweseek.



thewallpaperoftheyearpresentedbynilayaisaninterpretationofthecolourcuriosityinprint,techniqueandmaterial.thisyear,nilayacollaborateswithnicobartopresent‘silvernight’thewallpaperoftheyear–aspecialdesigncelebratingthespiritofthemoonanditsmyriadinfluencesonourlife.partofthelimitededition‘luna’collection,itisatributetotheconnectionbetweenmanandthemoon.

thefourcolortrendsfortheyear2020arepotent,mystique,blendandsonic.

amplifiedexperiencesinminipackages



therehasbeenachangeinhowsocietyperceivesluxury.thereisagrowingappreciationforscarcity,aprioritizationofundilutedexperiencesoverquantity.thisisbasedontheawarenessofwhatiswhatandwhatisthere,andhavingtheresourcestobuyanidea,beitthelastsuperingredientoralimitedfallofanichebrand.

redefiningluxury,potentoffersanamplifiedexperience,apowerfullofintensityasacore.rootedinknowledge,itrepresentsthechangeinourpreferencetoparticipateinfewerbutmoreconcentratedexperiences.powerfulis,inessence,amplifiedexperiencesinminipackagesforthoughtfulconsumers.

thepowerfulcolorpalette:

potenthasapure,cleanandmonotonouscolorpalettewithcontrasttouches.thepurestofthepureissummarizedinwhite.thegreentonesrepresentabundance,vitalityandwealthasametaphorforthepowerofnature.incontrasttotheshadesofred,theclarityofthispaletteleavesalastingimpression.



mixingituptocreateanewwhole

asourskills,ourexperienceandtheabilitytoimplementourmostchallengingideashaveexpanded,sohavethelimitsofourimagination.thereisnosingledisciplinetodayinisolationorbeyondourreach.ascientistcouldbeadesigner,anencoderorachoreographer.anindividualcanhavethesamedomainovernon-associatedissues,thatisthenewnormal.diversityhasfounditswayinallindustries,forcingustoradicallyrethinkhowweperceiveexperience.

blendisanewsearchforcreativity,wheredisparatefieldsmergetocreatenon-vanillaexperiencesandthesumisalwaysgreaterthanitsparts.directedbyoutliers,blendchallengesideasofform,function,perceptionandbiasthatoncerestrictedcreativity.

thecolorpalettemix:

thecolorsinthispaletteconvergeinunusualbutharmoniouswaysthatsymbolizediversity.acombinationofblue,purplepink,greenishyellow,cyanandfadedgray,thecolorschosenareintentionallyintermediateandcannotbeclearlyclassifiedasoneortheother.



inspiredbysymbolsandstoriesofthepast.

mysticismisavisualmanifestationofourdesiretoexploreancientwisdom,practicesandphilosophies.eitherforreasonsofself-realization,therapyoroureternalcosmiccuriosity.mystiquetracesagradualchangeinbehaviorinwhichspiritualityisnolongerlinkedtoreligion.anaestheticinspiredbytotemsandancientsymbolsofmysticism,thevisual,spatialandmaterialqualitiesofmystiquearemysteriousandmagnetic.

themystiquecolorpalette:

mystiquetransfersyouinamagicalandmeditativelookwithacolorpalettemadewiththeelementarycolorsofwood,earth,fire,skyandwater.lightcolorslikebrightorange,bloodred,midnightblueandblackattractyou; while the earthy tones of light and dark brown relieve the eyes.

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Expanding human potential through sound

Sonic explores how we interact with sound to expand our potential and explore the invisible dimensions of our mind. While our urban environment takes us to the limit of our hyperactive state, humans still yearn to grow more: acquiring new knowledge, developing new capabilities, exploring new frontiers. The sense of sound presents us with a relatively little used way to do it. While we work, cook, exercise, meditate or sleep, the sound accompanies us as a personalized companion. Dynamic or calm, undulating or rhythmic, sound helps us to disconnect, relax, learn, energize and improve productivity.

Sonic's color palette

It is imperative that there is a vacuum before the sound can produce the desired result. The gray and beige in this color palette represent this silence, while the blue, pink and orange represent calm, joy and activity.

To better understand the context and the catalysts for each of the forecast trends, you can obtain a copy of the official ColourNext Trend Report available at colournext.asianpaints.com . The report captures the manifestations of trends in society and in various areas of design such as spaces, communication, food, clothing and lifestyle. It is a valuable contribution for anyone who designs products, spaces or even communication aimed at the Indian consumer.

About Asian Paints Limited:

Asian Paints is the leading paint company in India and is among the top ten decorative coating companies in the world with a consolidated turnover of Rs. 19,349.84 rupees (Rs. 193.50 billion). Asian Paints, along with its subsidiaries, has operations in 15 countries around the world with 26 paint manufacturing facilities, serving consumers in more than 65 countries through Asian Paints Berger, SCIB Paints - Egypt, Apco Coatings, Taubmans , Kadisco and Causeway. Asian Paints is also present in the Home Improvement and Decoration space in India through Sleek (Kitchens) and Ess Ess (Bath Fittings).



Disclaimer: This article has been produced on behalf of Asian Paints by the Mediawire team.

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