Mobil is associated with the film crew '83'
CHENNAI: The year changed Indian cricket forever. Almost four decades later, the country expects one of the biggest movie releases of the year, 83, which will celebrate the story behind that famous victory. The world power has become the fuel, lubricant and energy partner of the film.
The film association 83 is one of several initiatives under the brand's Farak Laakar Dekhiye campaign, which conveys the position of bringing the difference and seeing the change.
Deepankar Banerjee, executive director (CEO), ExxonMobil Lubricants, said: “83 is the story that India is turning over the world of cricket. Fourteen inspired men fought against all odds and changed the future of the game in the country. We are proud to be associated with this account of a historic Indian triumph. We believe that this will improve our connection with consumers, business partners and employees in India by bringing our Farak Laakar Dekhiye proposal to life. In association with the cast and crew of the film, Mobil is committed to a series of high-decibel marketing activities around differentiated automotive products.
Produced by Deepika Padukone, Kabir Khan, Vishnu Induri, Sajid Nadiadwala, Phantom Films, Reliance Entertainment and 83 Film Ltd. and directed by Kabir Khan, the film will hit silver screens on April 10, 2020 in Hindi, Tamil and Telugu.