The problem of the abundance of sandalwood: too many movies stir by screen space
Did you know that: the number of successes in Sandalwood is often less than 5-10% of the total number of films released in a year?
February can easily be called the month of death for the Kannada film industry. With only one Friday remaining in the month and at least nine movies released each week, an average of 40 movies lined up for theaters in just 29 days. Indeed, Kannada's film audience had more than one movie per day as an option to watch. This trend, say those who know, is just a continuation of what has been going on in Sandalwood in recent years, with more than 200 films released annually. But what is driving this trend? In a recent event, actor Jaggesh said the industry has an audience of seven million Kannadigas, while the reality is that a miserable 4 lakh of them really watch Kannada movies on the big screen. Add to this the fact that Kannada films have to fight hard for screens in a market generously dotted with films from other languages, and the harsh reality of the fate of these multiple releases comes home.
The public must support
In a recent publication on social networks, the director Chaitanya KM He wrote: This is what has happened to Kannada cinema. We should celebrate it instead of repenting. In recent weeks, a lot of good movies are in theaters, fighting for space. You have Love Mocktail, Dia, Malgudi Days, Gentleman and many more. All good movies, waiting for an audience. My movie Aadyaa released with Popcorn Monkey Tiger, Shivaji Surathkal and many others. Some were well promoted, others have fallen short. But we have all done it because we love cinema. It is up to the audience to win us all. Just go see our movies in the theater. Do not wait for it to appear on television or on digital platforms. Filmmakers can't make a movie work. The public can. Establish a regulatory board for movie releases
In the current scenario, the ideal start would be to have a limit to the number of releases in a week. But who will decide which movie hits theaters? Veteran distributor and producer of films, Jayanna , he says, The problem with sandalwood is that we don't have that authorized figure that can push for discipline in this process. Our best bet is that some senior members meet and formulate guidelines to stop situations like these when more than 10 movies are released in a single week. Regulations should come from our side. If you look at the breaking of pitches in Karnataka , the new films do not have rooms in many centers, except in Bangalore. And when they get aisles, they have no audience. In the end, producers, exhibitors and distributors face the worst part of this surplus.
Producer and distributor Karthik Gowda explains that a regulating board to control the release number may not work. “This was tried and tested in Tamil Nadu and it didn't work. In addition, if film organizations such as the Karntaka Chamber of Commerce of Cinema intervene, filmmakers can drag them to court to launch their films. The responsibility lies with the filmmakers themselves to solve this. Hopefully, genuine filmmakers will understand that they made a mistake by rushing to a release date with their films and will better plan their next adventures, ”he says.
The life of the movies is low
The Kannada industry has always prided itself on holding emblematic theatrical performances such as 25 days, 50 days and 100 days. But distributors point out that the life of the movies is much shorter now. “One needs to dial within the first week. In addition, the public ends up thinking that when so many movies are released in the same week, they must all be bad and they are only pressing for a theatrical release to be able to sell digital rights. Take the case of a movie like Dia, it took a few days to attract the public. This despite the fact that the director had previously made a great hit movie like 6-5 = 2. Many stars were required to come out and speak in support of the movie. Similar was the case with Love Mocktail. If it had been released with fewer competing movies, it could have been even better, says Karthik, who adds: Take, for example, the case of individual screens in a predominantly Kannada city like Shivamogga that doesn't play Kannada movies. I do not blame the exhibitors because they are also businessmen and will choose their best bet among the 12 films in several languages.
2019 — 205
2018 — 235
2017 — 187
2016 — 174
Often, when a producer outside hardcore Gandhinagar launches his movie, he only goes home
market, often settle for just one or two screens with long theatrical outings.
Reasons for expedited release
* Producers without any knowledge of filmi
* Fear of great star movies
* Films made with frugal budgets released for subsidy
* OTT/dubbing/TV sales are more important than theatrical collections
The multiplexes cooperate
There is a rule that each multiplex chain has to show a movie in a local language in at least one
property. They adhere to this rule, but by folding it a bit and giving movies that do not have much noise a show in a miniplex or in a room in a distant place.
Early screen lock
There are filmmakers who pay the rent in advance to individual screens to continue projecting their films, regardless of ticket sales, in their attempt to boast long theatrical performances. This, in turn, results in good movies being lost on potential screens.