Wipro Digital acquires US firm

BENGALURU :, Wipro's digital business unit, has acquired Rational Interaction, based in Washington, a full service digital company (CX) for an undisclosed sum.

The acquisition will expand Digital's offer to marketing managers (CMOs) to provide customized and effective solutions for the marketing suite.

Rational Interaction helps brands create a sustained CX program, with core offers that include strategic advice, customer acquisition and customer lifecycle management. The acquisition comes at a time when companies are increasingly competing solely in CX, and the market for CX spending is growing exponentially, said Rajan Kohli, president of Wipro Digital.

Founded in 2009, Rational Interaction has more than 300 employees and offices in Seattle and Bellevue, WA, Dublin, and Sydney . Founded and run by women, Rational Interaction has become one of the 100 largest private companies in the state with a list of Fortune 50 customers.