Government establishes alliances with large retail and commercial chambers to make indigenous products globalize

NEW DELHI: The government on Friday he made a strong impulse to build alliances with large retail and commercial chains and commercial chambers such as IIC, FICCI and ASSOCHAM to give way to a network of outlets throughout India to display and sell tribal, hand looms and khadi under the Make-in-India umbrella. The idea is to create a global market through the brand and commercialization of tribal and indigenous products.

(TRIFED) that will coordinate with the various agencies is working on a collaborative action plan to give way to 50,000 points of sale in 2-3 years in prominent public spaces, including airports, railway stations, shopping centers and hotels, among other spaces.

The brainstorming session of Friday's stakeholders was led by the Minister of Commerce and Tribal Affairs, Arjun Munda. A roadmap to enable ground delivery is expected to be ready in the next 10 days.

Prior to this, Goyal called swadeshi on Thursday asking people to buy indigenous products to boost the work of artisans and artisans from minorities and tribal communities. Goyal spoke at the inauguration of Hunar Haat that has brought artisans and artisans from minority communities across the state to Rajpath lawns to exhibit and sell their products in 250 stalls.

The ministries of commerce, tribal affairs and minority affairs have to work as a triangle with the ministry of foreign affairs at the center to build a global market for our Swadeshi products. There can be no greater tribute to Bapu ( Mahatma Gandhi ) at a time we are celebrating 150 years of his birth anniversary,” Goyal said adding that the government will be exploring e-commerce linkages to create a market for the indigenous products.

TRIFED over the last three years has revamped itself as a network of 120 outlets across the country of which 72 are owned and operated by TRIFED themselves. The government has set an ambitious target of expanding the current annual turnover from sale of tribal products of Rs 100 crore to Rs 10,000 crore by scaling up outreach through branding and marketing of tribal products.

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