After 'jhumka' in Bareilly, Pilibhit prepared to obtain 'bansuri' as a benchmark

BAREILLY: Widely known for the tiger safari at home and abroad, Pilibhit prepared to obtain a bansuri as a milestone in the newly installed lines to promote the industry among thousands of tourists who visit here every year.

The division commissioner, Ranvir Prasad, said: The project is being considered under the government scheme of the UP 'Product One District One (ODOP)' to highlight the firm's industry.

The flute industry in Pilibhit is over 150 years old and is known for producing handcrafts of the best quality, mainly by Muslim artisans. According to a 1991 estimate, Pilibhit contributed 95% of the flutes manufactured in India, and the instruments were in great demand abroad, including the United States and European countries. The district is also known for making several types of flutes, such as the common straight flute, the lateral flute and the Musical 1.

Speaking to TOI, Prasad said: In the Bareilly jhumka lines, we are planning to develop a prominent crossing in Pilibhit as 'Bansuri Chowk' (Flute Union) as a reference point. As the embroidery on the Bahilly jhumka promotes the city's artisanal industry, in addition to being an attraction for tourists, the Bansuri will also play a double role in providing a milestone to the city of Pilibhit and promoting their traditional flute industry under the ODOP scheme.

The Uttar Pradesh government launched the ODOP scheme to encourage locally made specialized products and crafts. The scheme aims to promote traditional industries synonymous with their respective districts to stimulate the local economy and create employment. On the Bansuri project, Prasad said: A survey will be conducted and will be based on which a prominent place such as Bansuri Chowk will be finalized and developed. The modalities have not yet been finalized.

Prasad said that artisans in Pilibhit import bamboo from Assam to make flutes. But, there are plans underway to promote the cultivation of bamboo in the districts of Bareilly and Pilibhit. The forestry department will also participate and we will see if the bamboo species that are currently imported from Assam can be grown here.

Meanwhile, Prasad visited Pilibhit on Wednesday, where he tried his luck with the ongoing wall painting, a unit launched by the Department of Public Works (PWD), near the Tanakpur road. Prasad said: Recently, a campaign was launched under the Paint My City scheme of the UP governments in the district under which the walls of most government buildings and offices are being painted with bansuri images. The campaign aims to raise awareness of the rich cultural heritage of the city.