With 100 points of sale on the cards, Piaggio points to the expansion in northern India

NEW DELHI: Italian two-wheel manufacturer Piaggio aims to open 100 new points of sale and service by the end of 2020, said a senior company official on the sidelines of the presentation of Aprilia SXR 160 in the Car Expo .

“We currently have 260 main points of sale throughout the country. The plan is to reach the 350-400 mark by the end of 2020 and most of them will be in northern India. Our geographical penetration in this part of the country has been low. Diego Graffi , MD and CEO, Piaggio Vehicles India , said.

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Piaggio will manufacture Aprilia SXR 160 at its Baramati facility in Maharashtra. The plant has a capacity of rolling out 1.5 lakh two-wheelers annually. “As part of investment plans here, we are going to spend Rs 100 crore in expanding the business and network in the next three years,” Graffi added.

Designed specifically for India, the Aprilia SXR 160 will hit the market in September and the pre-launch booking will commence in August. “In terms of pricing, the SXR 160 will be relatively costlier than SR 150. However, we don't want to mix up the two. The SR family is more sporty and fun-oriented while SXR is meant for long and comfortable riding experience, ”Graffi said.

Auto Expo witnessed a slew of manufacturers and start-ups showcase electric vehicles and concepts. The European-spec Vespa Elettrica was on display at Piaggio's pavilion. Driven by sustainability considerations and extensive heritage in electric mobility, Piaggio Group is also working on India-specific futuristic electric-mobility solutions, Graffi added.

Piaggio India showcased its BS-VI Vespa and Aprilia range of products, as well as its latest offerings in superbikes like Aprilia RSV4 1100 Factory and Moto Guzzi V85 TT (special edition of the hundredth year).