Sara and Kartik explain how movie promotion plays a vital role in connecting with the public

Sara Ali Khan & Kartik Aaryan who are on a promotional spree for their next romantic movie ' Love aaj kal ', on Sunday he talked about how much promotions for a movie play a vital role in connecting it with the public.

The chemistry of Sara & Kartik on-screen has been the talk of the town ever since the makers of the movie dropped the trailer of the film. The two tracks from the flick 'Shayad' & 'Haan Mein Galat,' too, have managed to captivate the interest of the movie-music enthusiast making them some of the hit tracks.

The main actors who are delighting in the favorable response they receive, when asked how they feel about the reactions that come from the public for their performance in the film, Sara says: Motivated.

Speaking to ANI, she said, "There is a good exciting energy that comes to us when we see people giving good responses & reactions for the movie."

She explained that it is the emotion in the audience, which motivates the team to go to different places for promotions, which is otherwise agitated due to monotonous activities.

"Promotions can get hectic at times because we have to repeat the same things for around 13-14 hours. But when we see that audience is getting an excitement out of it, we also get motivated & wish to go to colleges & clubs to promote the film," the 24-year-old actor further said.

Meanwhile, Kartik finds fun in promoting the movie as he believes that it is a way to get directly connected with your audience, & also a chance to let the people know what the movie is about.

"I thoroughly enjoy promotions, as much as I enjoy the making & preparation of the film. Promotions are important because it is a way of getting closer to the audience, letting them know about the movie personally," Kartik told ANI.

Apart from these vital reasons, the more fun Kartik finds in promotion is that he gets to recall & relive the moments that he experienced during the time of the shoot.

"The more you promote, the more you relive those moments. And we recall those moments & laugh it out. And also we travel a lot to different places, be it Jaipur, Delhi, Agra ..So we get different sorts of reactions from each one of them. From that, we know how much the film is working & we can take points from those, Thus, promotions are very important."

The upcoming Imtiaz Ali directorial movie will see Sara as Zoe, & Kartik will be essaying two characters- Raghu & Veer.

Explaining about the character in the movie, she said, "Zoe is the girl of today's time, modern...Career is important. No matter how much she is putting that practical thought like in front, she also pretty vulnerable within. She craves for love & care while also want to be successful in her career."

She summed up her character by saying: How to maintain balance within these two diverse thoughts is what your main journey is about.

Meanwhile, Kartik also shared some details about his character in the next movie, he said: Raghu is a 90s filmy character, & is the center of attraction & also one who gets in trouble every time, while Veer is the character playing in the modern times who is practical, but robotics in actions that can make him look weird at times."

The movie will hit the big screens on February 14.

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