The hair color marks the ropes Indica in Akshay Kumar and Ileana D'Cruz as brand ambassadors

CHENNAI: the hair care brand has announced the appointment of actors Akshay Kumar and Ileana D’Cruz as.

In an attempt to improve its market share in the non-southern regions, the conglomerate of consumer goods CavinKare has cornered the actors for it.

“We are a market leader in the south and are available in the powder, crème and shampoo categories. We are happy to have talented and recognizable fame like Akshay Kumar and Ileana D’Cruz to represent Indica. They personify the brand and its core values ​​by making them the ideal embodiment of the imagery of the brand. The ideal blend of style, youthfulness, and innovative performances makes Akshay Kumar and Ileana D’Cruz the right choice for being the face of Indica Hair Color, ”said Venkatesh Vijayaraghavan, director&CEO - Personal Care&Alliances, CavinKare.

The product portfolio comprises a range of hair colors without ammonia in 3 variants: Indica Easy: hair color with shampoo, Indica Crème: hair color based on cream and the powder-based variant.