Volkswagen will present new brand and logo design at Auto Expo 2020
MUMBAI: At the time, Volkswagen will announce the SUV offensive and its new brand design, Europe's largest automakers said.
The brand presents its new logo and its new brand design to the public under the motto of New Volkswagen. It has a powerful, fresh, modern, positive and attractive presentation. The goal of our brand is to create a 360 ° customer experience that is intriguing and contemporary across all channels. The brand's visual language will be very different from the one projected by Volkswagen to date, the company said in a statement.
The symbol and the registered trademark will be the new logo, which will be reduced to its essential elements and will be presented with a new design that is flat and two-dimensional. The brand design and logo point to high flexibility and are intended for digital applications. It will be more modern, clearer and simpler. It would also apply to new brand signals, such as pictograms, typography, colors or designs.
For the first time, the brand will have a female voice in the sound logo, which will replace the claim of the previous brand, VW said.
“The brand's new design marks the beginning of a new era for Volkswagen. Globally, the brand has pledged to be carbon neutral by 2050. Over the past four years, the Volkswagen brand has made and implemented bold decisions in almost all areas of its activities. This change of integral brand is the logical consequence of the strategic reorientation of our brand. Now is the right time to make our brand's new attitude visible to the outside world, ”said Steffen Knapp, director of Volkswagen Passenger Cars India.