Prema Entha Madhuram will premiere on February 10

A new daily soap starring Sriram Venkat & Varsha HK Everything will be released on February 10.

The romantic drama revolves around the love story of Arya Vardhan, a 40-year-old unmarried businessman,and Anu, a 19-year-old free-spirited girl. As their worlds collide, it remains to be seen if Arya Vardhan & Anu’s love saga can ace the test of time standing against taboo & prejudice.

Telugu superstar Mahesh babu introduced the daily soap in a recent conceptual video that he recorded with the ace anchor Pradeep Machiraju .

Sriram Venkat plays the role of Aryavardhan while Varsha will be seen as Anu.

The title song of the daily soap which was shot in Pahalgam, Kashmir, also created some good noise on social media. The song titled “Veyijanmalaina…” was sung by Ramya Behera & Sunaadh Goutham. Jayanth Raghavan has penned the lyrics for the song composed by Dinakar.

The show is the official remake of successful Kannada daily soap Jothe Jotheyali starring Prem & Ramya in leads. The Kannada remake of the successful Marathi TV show Tula Pahate Re is ruling the TRP charts for quite some time.

Prema Entha Madhuram will air on weekdays in primetime. The popular Kalyana Vaibhogame daily soap has been rescheduled at 9.30 p.m. To accommodate the show.