Ola will start operations in London from February 10

NEW DELHI: The taxi that called Ola on Friday said he will start his services in London from February 10.

The platform will be fully operational from day one, with more than 20,000 drivers who have registered on the platform since it began embarking a month ago, it said in a statement.

It added that the company aims to offer a differentiated experience on the platform with features such as 24/7 helplines for drivers and customers and an in-app emergency button, while providing the best quality of service through its large network of drivers across the city of London .

Ola had received an operating licence from Transport for London (TfL) last year.

"The overwhelmingly positive reception to Ola since launching in the UK in 2018 illustrates the significant demand from drivers, riders and communities. We are working closely with drivers to build a high quality and reliable service for London ers. Launching in London is a major milestone for us and we are keen to offer a first class experience for all our customers," Head of Ola International said.

Ola will offer passengers a 25-pound travel credit for registering in the first week after launch.

The Bengaluru-based firm had ventured into the United Kingdom with operations that began in Cardiff in 2018 and will now operate in 28 local authorities. It has expanded by Birmingham, Liverpool , Exeter, Reading, Bristol, Bath, Coventry and Warwick.

Ola said cities like Birmingham, Coventry and Warwick have seen more than double-digit growth in travel in the last quarter.

To date, the company has provided more than 3 million trips with more than 11,000 drivers already operating on the platform in the United Kingdom, he added.

Ola's service is available in more than 250 cities in India, New Zealand and the United Kingdom.

(With agency contributions)