Deceleration blues? BMW India sold 750 cars every month in 2019
GURUGRAM: BMW Group India has delivered 9,641 units of BMW and MINI cars in 2019. BMW India Registered sales of 9,000 units and India MINI of 641 units. BMW Motorrad , premium motorcycle arm, delivered 2,403 motorcycle customers.
BMW India saw a significant contribution of over 50% coming from the locally-produced Sports Activity Vehicle (SAV) range including the BMW X5, the BMW X3 and the BMW X1. A strong contribution also came from the BMW 5 Series and the BMW 3 Series, the luxury auto major said.
The BMW India car sales in 2019, however, registered a 13.8% decline as compared with 11,105 units in 2018.
The fourth-generation BMW X5 was launched in India in May 2019 at an ex-showroom price of 72.90 rupees lakh. BMW also removed the covers of the high-end 7 series in July. The BMW 7 (sedan) and X7 (SAV) series prices start at Rs 1.22 crore and Rs 98.9 lakh (ex-showroom) respectively. The most affordable of the lot, the seventh generation of the BMW 3 Series also entered the market in August, starting at 41.40 lakh (ex-exhibition, Delhi).
The momentum for BMW Motorrad India was primarily driven by the hugely popular BMW G 310 R and the BMW G 310 GS motorcycles which commanded a share of over 85% in yearly sales. The BMW R 1250 GS / GSA, the BMW F 750 / 850 GS and the BMW S 1000 RR were also a favourite among motorcycle enthusiasts.
BMW Motorrad brought the litre-class S 1000 RR to Indian shores, launching the new-gen superbike Rs 18.5 lakh - Rs 21 lakh (ex-showroom). Engine, aesthetics and electronics underwent major overhaul in the handsome looking race-spec machine. BMW Motarrad launched the most affordable offerings G 310 R and G 310 GS, at Rs 2.99 lakh and Rs 3.49 lakh (ex-showroom, Delhi) respectively in 2018.
BMW Motorrad also introduced the all-new R 1250 R and R 1250 RT motorcycles in India earlier in 2019, priced at Rs 15.95 lakh and Rs 22.50 lakh respectively. Both motorcycles are available as (CBU) completely built units, with expertise in off-roading and touring. The middle-weight adventure tourers F 750 GS and the F 850 GS were launched in 2018, with standard variants priced at Rs 11.95 lakh and 12.95 lakh (ex-showroom).
Rudratej Singh, president and chief Executive Officer, BMW Group India said, “2019 was not an easy year for the Indian automotive industry as various macroeconomic and structural conditions shook its foundations. BMW Group India stood its ground in this fierce environment with a slew of superior performing new products and very aspirational and desirable brands."
We successfully initiated new consumers to come into the segment with the BMW 3 Series and the BMW X1. At the same time, we created a clear path for upgrade for segment users with the BMW X5, the BMW 6 Series Gran Turismo and the BMW 7 Series. We have a healthy order book for the BMW X7 which is sold out for months. Though the industry is still facing difficult times, we are well prepared for 2020. We will always be competitive by remaining focused on our customers, Singh added.
BMW Financial Services India played an instrumental role in facilitating sales performance under challenging market conditions. The customised and flexible financial solutions were significantly valuable to premium clientele of BMW , MINI and BMW Motorrad .