Fynd fashion e-commerce platform launches a visual search tool based on artificial intelligence

CHENNAI fashion e-commerce platform Fynd has added a Chrome extension - Fynd Now - that shoppers can use for product discovery on the app.

You can click on the button or trim an item you want, from anything visual on the web and discover it on the platform.

Using artificial intelligence, the feature identifies the products in images or videos and recommends the same or similar products from the Fynd catalog. It also gives users the relevant product information and the link to buy, thus easing the barriers to purchase.

Farooq Adam, co-founder, Fynd said, β€œAt Fynd our purpose is to create an enduring shopping experience for anyone, anywhere. Fynd Now is an AI-powered visual search technology that helps consumers seamlessly complete their purchase journey β€” from product discovery to a product purchase. ”