The car manufacturer Ather plans to increase its operations

COIMBATORE: car manufacturer Ather , which has signed a memorandum of understanding (MoU) with Tamil Nadu Government to build a new factory, on Saturday said it was moving to the next phase of its growth to expand its operations throughout the country.

As part of its expansion plan, the automaker plans to take Ather space , its flagship experience center format, in key cities like Coimbatore.



The company would design the commercial space and experience for its distributor partners with a focus on its holistic model based on experience.

The experience centers would allow prospective consumers to test-ride and get hands-on with Ather s intelligent and connected product portfolio.

The company currently operates Ather space in Bengaluru and Chennai and looking for a dealer-partner to set up experience centres across the cities.

The firm's flagship intelligent scooter Ather 450 has been setting new standards in the electric vehicles market and has ardent enthusiast across the country waiting to order, the company chief business officer Ravneet Phokela said in a press release.

The company would continue to enlarge its public charging network - Ather Grid - in all meters in the coming months and each city would receive fast-charging points prior to the delivery of the vehicles, he said.

Smart electric vehicles are a new category for which the traditional retail model does not really work. We have spent the last few years pioneering a new model in Chennai and Bengaluru, which focuses on experience, he said.

We are now looking for dealers and partners in Coimbatore and other parts of Tamil Nadu to expand across the country in a short period of time, he said.

It is an opportunity for us and the partners to prepare for the next phase of the automobile revolution and invest in the development of skills and employment for a new generation of retail professionals, Phokela said.

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