Reduce, reuse, recycle: start 2020 with sustainable fashion

From ordering your wardrobe and being more informed about the ethical practices of a brand to buying vintage clothes and donating your unwanted clothes, here are some tips to adopt this lifestyle change

Ecological fabric ',' slow fashion ',' organic 'or' sustainable ': you are likely to find these words almost every time you read about forecasts and fashion trends for 2020. But if you are not yet thinking about what will happen to your worn shirts, jeans, bags or sneakers once you have discarded them, you are far from choosing sustainable fashion as a lifestyle. Following sustainable fashion is mainly about making informed decisions, and all it takes to get started is a closer look at your wardrobe. Reducing, reusing and recycling should be your goal for this year, and disorganizing your wardrobe is the first step towards that goal. Think twice (or even three times) before buying anything, assess if you really need what you want, donate and/or exchange clothes and recycle are some simple changes that you can incorporate into your lifestyle to contribute to sustainability.

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He separates with his 'never used' clothes before buying When was the last time you took note of the clothes in your closet that you no longer use? If it has been a while, evaluate your wardrobe to see if you really need something new the next time you want to buy something or see the last sale. A quick tip for those who have piles of clothes: Order your wardrobe taking into account the most worn, rarely used and never used clothes. The easiest way to clean your closet is to first separate from clothing never worn. Donate them to NGOs or organizations that recycle clothing, suggests Sujata Chatterjee, a fashion innovator, who has been promoting fashion and sustainable living. Although it's easier to believe that you never have enough clothes to wear, it's time to be honest with yourself and tell yourself that you don't need to buy new clothes for every occasion. “If you are honest with yourself, you will realize that all those dresses that you have been accumulating think kabhi toh kaam aayega They really don't help. Simply give them to those who need them, says architect Kanika Kush, based in Gurgaon, who cleaned 70% of her wardrobe in just a few days when she decided to embrace the slow fashion last year.

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Borrowing or renting clothes is not bad

Most of you may have heard from your mothers about how they used to exchange clothes within the family on special occasions, instead of buying new outfits each time. Messing up your closet is important, and once you've done it, keep in mind the fact that it doesn't accumulate more than you need. Every time I feel like buying something new, I ask myself: Do I really need it? And do I need it only for one occasion or several times? . If I feel that I really need something, but only for one occasion, I am happy to borrow it, ”says Deepa Choudhary, a businesswoman based in Delhi, who began looking for sustainable ways of fashion almost three years ago.

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Buy in ecological brands

Before buying something, check out the outlets that offer second-hand clothes or resale sites. Do not resort to shopping in street fashion brands as your first choice. Not only will this save you money, it will also help you say no to fast fashion. “I stopped shopping at street retail stores a year ago. It was a conscious decision, considering how much waste these fast fashion brands promote. You can also research brands that are buying and spend money only on those that follow ethical practices, or buy at retail stores when they have offers such as exchanging old clothes, says Kritika Batra, a software engineer based in Delhi. Another option may be to buy your own fabrics and sew them, he adds.

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Reuse and recycle


If you don't like giving away your clothes, look for ways to reuse it. There are several videos online on how to turn your torn jeans into a cool bag, or how to wear your old shirt even if it is faded. “Reuse your old clothes, hand it over or turn it into a new outfit. Initially, it may sound tedious, but once you start doing it, you'll notice how you end up buying less, says businessman Sakshi Arora, based in Gurgaon, and adds: Don't buy according to trends. In fact, it would be wise to copy the style and recreate it from something you already own. ”

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Tips to keep in mind when buying

Don't buy something just because it's cheap

Look for brands where you can change your old clothes

Research for brands that follow ethical practices

Opt for organic fabrics

Make a list of what you need to buy and fulfill it

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