The intellectual author of the NBA, David Stern, died at 77

New York, January 1 (AFP) David Stern, who planned the growth of the NBA in a world sports power while serving as commissioner from 1984 to 2014, died Wednesday after suffering a brain hemorrhage last month. He was 77 years old.

The NBA, whose championship games were not televised live in the United States when Stern's 30-year term began, announced his death, which arrived with his family at his bedside.

Stern, who underwent emergency surgery after being hit on December 12, turned the league into a world sports empire when he retired on February 1, 2014, and passed the leadership to current commissioner Adam Silver.

David took over the NBA in 1984 with the league at a crossroads, but over the course of 30 years as commissioner it marked the beginning of the modern global NBA, Silver said in a statement.

He launched innovative alliances of media and marketing, digital assets and social responsibility programs that have brought the game to billions of people around the world.

Because of David, the NBA is a truly global brand, which makes it not only one of the best sports commissioners of all time, but also one of the most influential business leaders of its generation. Stern increased corporate support for the league, superstars like Michael Jordan and Shaquille O'Neal becoming well-known names and epic pitchers.

RIP Mr. David Stern, the best commissioner who ever did it, tweeted the four-time NBA champion O'Neal.

Stern oversaw the expansion of the league from 23 to 30 clubs, the debut of the NBA's active talent in the Olympic Games and the expansion of the sport to a popular global television phenomenon.

Each member of the NBA family is the beneficiary of David's vision, generosity and inspiration, Silver said.

Our deepest condolences to David's wife, Dianne, their children, Andrew and Eric, and their extended family, and we share our pain with all those whose life was touched by him.

Stern was born in 1942 and worked at his father's New York deli, growing as a fan of the New York Knicks of the NBA. He became a lawyer in 1966 and began working for the firm representing the NBA, leaving in 1978 to join the NBA as a general advisor and becoming an executive vice president of the NBA in 1980.

Key agreements were made with the NBA Players Association regarding drug testing and a salary cap, setting the stage for Stern to replace Larry O'Brien as commissioner of the NBA in 1984.

The entire basketball community is disconsolate, the National Association of Basketball Players said in a statement.

David Stern won and deserved inclusion in our land of giants.

Its impact on our game and our business is immeasurable and the rewards we reap will continue to be appreciated by NBA players and their families for generations.

As hard as an adversary was on the other side of the table, he never failed to recognize the value of our players, and had the vision and courage to make them the focus of our league's marketing efforts, making the NBA the Empire that is today. We owe it to him and we will miss him.

- Severe legacy in Giannis -

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Stern oversaw the incorporation of seven NBA expansion teams: Charlotte Hornets, Miami Heat, Orlando Magic, Minnesota Timberwolves, Toronto Raptors, Memphis (originally Vancouver) Grizzlies and New Orleans Pelicans. Six clubs moved to new home cities during their tenure.

Companies like Nike and McDonald's turned to Jordan and other NBA superstars for cross-promotion in the sale of their products, which helped increase the profile of the players and the league all the time.

The 1992 American Olympic Dream Team of the NBA superstars was the main attraction of the Barcelona Games and dazzled their opponents in a way never seen before or before.

Talent produced from the highest profile of the sport added to the global attraction of the NBA, Stern's legacy found in current stars such as Giannis Antetokounmpo of Greece and Joel Embiid of Cameroon.

Stern also helped establish the Women's NBA and a NBA talent development league, ensuring that the next man was ready when an injury occurred.

Silver, who started working for the NBA in 1992, thanked the details with which Stern applied.

Like all NBA legends, David had extraordinary talents, Silver said. But with him it was always the basics: preparation, attention to detail and hard work. (AFP) APA APA

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