Startups run by women remain a distant dream

Chennai: Only 5.9% of the new participating companies were founded by only women, compared to 55.5% by their male counterparts, which shows a long way forward for women entrepreneurs to catch up.

A pilot survey conducted by the banking regulator RBI in the startup sector of India, showed that even among the majority of new companies (57.5%) that have at least a minimum of two co-founders, the presence of at least one Founder is only 45%.



The lack of confidence in women entrepreneurs, especially in the technological space, is an endless challenge, said Kanika Tekriwal, founder and executive director of JetSetGo. Tekriwal directs an aircraft aggregator start aimed only at women that operates, manages and flies planes for owners.

Although there are many funds to invest and encourage women entrepreneurs, they are still in the papers.

“In addition to the funds, the government must establish start-up incubation centers dedicated exclusively to women. These centers must listen to our challenges and help find legal, financial and technical solutions. I know a couple of young and enthusiastic girls who crave fashion technology, but investors feel that women can't be good with technology, Tekriwal added.

On the other hand, the executive director (CEO) and co-founder of Saha Fund, Ankita Vashistha, who finances women entrepreneurs, said: “There is no shortage of appetite among women entrepreneurs, since we saw a 15% growth in applications or Investment consultations in 2019.

“Since then, the market has experienced a slowdown this year, we haven't seen much investment. There is a greater proportion of 30% of business models related to women's health and well-being, unlike last year, ”he added. The survey also showed that about 39% of the new participating companies had both men and women as co-founders.

When asked if there is a constant battle to prove seriousness at a board meeting, Swati Bhargava of CashKaro, with more than five years of experience as Goldman Sachs in London, said: I myself was a banker, I still fight with Investors looking away from me and towards my (male) business partner, while discussing the numbers or negotiating agreements. This is the same with manufacturers as well.

Dipali Mathur Dayal, co-founder of Super Smelly, My partner and I are economically trained (academically), but investors turn to him to discuss technology issues, while assuming that I am the right one for human resources, marketing and sales.

In addressing the challenges faced by women entrepreneurs at the front of the networks, Dayal adds: I have never shied away from raising a point, nor being the only women at board meetings, however, nightly informal meetings remain difficult to resolve. , since that space is still dominated. for men.

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