Go clean and green in 2020, say no to toxic beauty products

The year 2019 witnessed conversations and debates about what we consume and how it affects the environment and what is sustainable and what is not. Surprisingly, these conversations were not only restricted to food and clothing, but also took over the beauty and cosmetics industry. The term clean beauty took center stage. Here is everything you need to know about the buzzword.

What is clean beauty?

As the term suggests, clean beauty refers to products that are consciously created and produced without any proven or suspected toxic ingredient. It is said that most of the selected and created products come ethically and have no side effects on the skin and the environment. It's about using the original source in its natural form and using it as best you can, says Rubeina Karachiwalla, a beauty entrepreneur.

Dermatologist and beautician Dr. Anil Abraham says: “Patients have wanted to know more about the trend and its benefits. As doctors, we are realizing that it is not a fad and that it will be the direction that skin care and health will take. Deep Lalvani, a clean beauty healer, explains: Increasing exposure to pollution, stress and toxins in skin care has resulted in more sensitive skin. Therefore, this is building a stronger case towards clean beauty products.

Clean beauty products are also good for the environment

“The products impact the environment through two main components: the product itself and the product packaging. The product packaging includes several components that negatively impact the environment, namely plastic. A clean beauty approach focuses on sustainable packaging, recycling and the use of a supply chain that reduces the carbon footprint, says Deep. “Clean and green beauty must go hand in hand. The consumer must recover their power by demanding clean beauty products with sustainable packaging, ”he adds. Experts advise caution as labels can be misleading

Experts advise that caution should be taken and not follow a clean label. “There is a risk that these labels, natural, organic, without preservatives, are not reflected in the content of the product. It could be a smart marketing ploy to sell more expensive products to specialized consumers who are aware of environmental damage, ”says Dr. Anil. “Sometimes, manufacturers use cheaper substitutes for natural materials and claim that it is clean, natural or vegan. Therefore, consumers should be informed and educated about the ingredients used in the products, ”says Rubeina. Desiree Pereira, owner of a clean beauty line, adds: Manufacturers can use ingredients that may actually be worse than the ingredients they are trying to avoid to meet organic or natural criteria, and get similar results.

effectiveness. I would advise people not to follow labels, especially if they are not sure how some of them can be

misleading.

Is beauty clean the answer for healthy looking skin?

For those who think that clean beauty is the answer to radiant skin, experts advise otherwise. “A healthy lifestyle is the best beauty care. It is better to avoid aggressive treatments and products for the skin. The products must be genuine and manufacturers must ensure that labels are not misleading and are available to the common consumer in terms of price, ”summarizes Dr. Anil.

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