Amazon brings smart TVs from the Fire TV edition to India, Onida partners

New Delhi, December 11 () Amazon has partnered with Onida to bring smart TVs from the Fire TV edition in India, a measure aimed at helping the e-commerce company further strengthen its position in the burgeoning consumer market in the country.

The Smart TVs of the Fire TV edition were first introduced by Amazon in 2018 in the US. UU. And Canada. Earlier this year, the company expanded the range to the United Kingdom, Germany and Austria in collaboration with Dixons Carphone, MediaMarktSaturn and Grundig.

We have seen a great boost in the smart TVs of the Fire TV edition so far. India has been a very important market for our transmission product and we are seeing great acceptance from all over the country. We rely on a similar response to televisions as well, said Sandeep Gupta, Vice President (Fire TV Devices and Experiences).

He did not comment on specific sales.

Amazon works on a licensing model for Fire TV smart TVs. He has partnered with Onida to launch products in India and is also open to work with other original equipment manufacturers (OEMs).

Onida Fire TV Edition has the built-in Fire TV experience, allowing customers to easily find and watch movies and TV shows from Prime Video, Hotstar, Netflix and others. We are launching two variants and will continue to look for opportunities to expand. the range said.

Amazon currently sells Fire TV streaming devices in India. The company claims that Fire TV is the number one streaming media player in the US. US, UK, Germany, India and Japan in all retailers.

In addition to Fire TV, Amazon also offers a range of Echo (smart speakers) and Kindle (e-book) devices in India.

In the third quarter, Amazon announced that it has more than 37 million active users on Fire TV worldwide. It does not provide country specific numbers.

Onida is excited to work with Amazon to bring the Fire TV experience to India. We have more than 38 years of experience in the construction of televisions in India and Onida Fire TV Edition offers superior image quality and sound output to customers, at affordable prices. Shankar Head of Business MIRC Electronics Ltd (Onida) said.

Onida Fire TV smart TVs would be available in two variants: 32 inches (Rs 12,999) and 43 inches (Rs 21,999). These will be available on the Amazon.in platform starting December 20.

These Full HD TVs come with built-in WiFi, 3 HDMI ports, 1 USB port and 1 headphone port.

The move will also intensify competition with Flipkart, backed by Walmart, which sells smart TVs through its MarQ brand. Flipkart has recently partnered with Motorola and Nokia to make televisions for them. In recent years, new brands such as Micromax, Intex, Xiaomi, Detel and Vu have swept the television market in India, competing against giants such as Samsung, Sony and LG. SR DRR

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