Tata Motors will add another 100 points of sale for passenger vehicles this fiscal year
NEW DELHI: Important car Tata Motors He plans to add 100 points of sale for passenger vehicles at the end of the current fiscal year, as it aims to improve its reach in the country, said a senior company official. The company, which has around 860 points of sale throughout the country, has already added around 100 points of sale in the current fiscal year so far.
We are expanding sales network. Basically, we are getting into new locations. Idea is that per dealer sales should go up. Dealers are excited with our product range and they are willing to expand their territories by opening new outlets, Tata Motors President (Passenger Vehicles Business Unit) Mayank Pareek told.
There was a plan to add 200 new outlets this fiscal year, he added.
Of these 100, this fiscal year has already been added, and in the rest of the months we will add another 100 exhibition halls, Pareek said.
The company used to add only 100 showrooms per financial year, and this year has been an exception, he said. READ ALSO | With new outlets, the total count would rise to around 960 showrooms by the end of 2019-20, Pareek said.
However, he added that the company is also in the process of closing several dealerships that have had poor performance.
These are people who are not interested in raising the bar and cannot face the difficult market situation at this time, Pareek said.
When asked about the number of such dealers facing the closure, he refused to share details, calling it an ongoing process.
Tata Motors is looking to increase its penetration in the domestic passenger vehicle segment with entry into the premium hatchback segment.
With its new Altroz model, the company aims to improve its presence in about 60 percent of the total passenger car market.
Now we have two platforms: Alpha and Omega . Our plan is that in each of these platforms we should have 6-7 upper heads, which could be small hatch, large hatch, medium hatch, mini van, MPV, small sedan, large sedan, etc. said Pareek.
The company has also developed many concepts, the idea is that in the next 4-5 years, it should be able to cover 90 percent of the market, he added.
Even with Altroz, the company could cover about 60 percent of the market, Pareek said.
Altroz, which comes with gasoline and diesel engines that comply with BS-VI, will be launched next month.