Bajaj Auto brings Husqvarna premium motorcycle brand to India
New Delhi, December 6 () Bajaj Auto presented the Husqvarna premium motorcycle brand in India on Friday with the introduction of the new Vitpilen 250 and Svartpilen 250 models.
Husqvarna is one of the oldest motorcycle brands in the world and has been in continuous production since 1903. Svartpilen and Vitpilen are custom Swedish motorcycles designed to deliver high performance in a very aesthetic design, the company said in a statement.
Bajaj Auto said it will launch Husqvarna in India as part of its Probiking Business Unit that runs the company's premium motorcycle vertical.
Husqvarna Svartpilen and Vitpilen 250 will begin to be sold from February 2020 onwards. KTM showrooms will be updated to sell high-performance motorcycles KTM and Husqvarna, Bajaj Auto said.
The premium motorcycle segment has experienced rapid growth in India over the past five years, growing by almost 20 percent of the TCAC with two broad classes of motorcycles: high performance sports machines and lifestyle bikes with limited performance said the president of Bajaj Auto (Probiking) Sumeet Narang, he said.
Husqvarna twins are designed for demanding motorcycle drivers with an evolved taste, a great appreciation for style and for those who don't want a compromise between performance and elegant design, he added. Husqvarna is part of the KTM AG group, which owns the KTM and Husqvarna motorcycle brands, where Bajaj Auto owns a 48 percent stake. RKL ABM