MSMEs in Punjab need to adopt technology, increase the export of products

CHANDIGARH: The likelihood of a greater export of Make in India products from Punjab will increase if micro, small and medium-sized enterprises (MSMEs) in the state increase their appetite for new things and start using technology shared with them, Amazon's global sales, India, the chief, Abhijit Kamra, said outside the Punjab Progressive Investors Summit (PPIS) 2019 on Thursday.

While interacting with TOI, Karma said the company is trying to create an ecosystem to help MSMEs export their products in a variable cost model. The passion for growth exists among MSMEs and with our help they can achieve it, he said. When it comes to international Market, quality is very important. Based on the comments of various clients, the quality of the products produced in Punjab is very good, ”he added.

The company has about 50,000 MSMEs across the country, of which more than 1,000 Punjab are exporting products. He hopes to increase the number in the next time after signing a memorandum of understanding (MoU) with the Punjab government to make it easier for local manufacturers to sell their products to customers around the world through their program: Amazon Global Selling.

Punjab has strong manufacturing groups in Ludhiana, Amritsar, Bathinda, Jalandhar and Patiala that produce hosiery, auto parts, small tools, clothing products and sports products. As part of the memorandum of understanding, Amazon will organize training and integration workshops in these key MSME groups. “Punjab manufacturers have been exporting to established brands. Now they have the opportunity to build their own brand, ”said Karma.

Manufacturers across the state will have seamless access to customers in 180 countries through the Amazon platform. With the help of information shared by the company through machine-based learning, manufacturers will know trends and produce according to consumer demand. They will also receive assistance in logistics (storage, packaging, shipping) for products that will be exported to foreign countries, in addition to receiving timely payments.

The Amazon program will help small manufacturers in risk mitigation. In India, Diwali is the high season for manufacturers. If business during Diwali does not do well, it impacts the overall annual revenue. Our platform allows manufactures to sell products in countries like US, UK during the high season s there such as Christmas and Thanksgiving,” explained Kamra.

The additional chief secretary of Punjab, industries, said Vini Mahajan, Amazon's partnership with the government of Punjab means the growing interest of the world's big companies in Punjab. Our government remains committed to making Punjab an attractive commercial and investment destination.

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