Study finds that urban Indians prefer to eat hotel food sitting at home
CHENNAI: the majority urban indians love to eat hotel food without leaving their homes, according to a recent study. They prefer to order food and breaking the monotonous routines of cooking food at home.
Food delivery network Uber eats ' latest Food Moods of India report seeks to answer what's driving India's growing culture of eating out-of-home food .
The report looks at how delivery equals dine-out and take-away put together. Out-of-home food is mostly consumed at home as ordering in via delivery (48%) is almost equal to dine-out (34%) and take-away (18%) put together.
Further, a majority (76%) of survey respondents ordering food get it delivered to their home while 13% to other locations such as work/college and 5% to friend’s home.
Consuming out of home food often has also made users experiment less with restaurants, the study finds as 82% of consumers stick to a maximum of five restaurants in their repertoire.
Further, users also factor in the economics while ordering in. 43% of the respondents say ordering food is a more economical choice than hiring a cook which can be both expensive and tedious.
Among cuisines, north Indian food and biryani have emerged as a big hit among adults while desi Chinese and pizzas are the picks of kids.
"With people eating non-home cooked food at least once a week, consumers are increasingly outsourcing their food decisions to technology-enabled life managers like us," Bansi Kotecha, head of operations, India and SA Uber eats , said.
The survey was conducted by Ipsos on behalf of Uber eats in 13 cities across India among 4,000 consumers.